I’m linking to it not for content, but because this is yet another example of Sun adopting modern internet communication patterns to get their message out. I think it’s very interesting that of the majors Sun is the only one seriously investing in going out and meeting the next generation of technologists on their own turf.
It’s probably a medium-term strategy at best, because it will take a while for the people who are reading blogs now and watching YouTube videos to be promoted to a level that they make purchasing decisions. Then again, you read blogs already, don’t you?
My personal bias is that I hope this pays off for them, because I think the strategy is innovative and forward thinking. If anyone from Sun reads insideHPC and knows whether this strategy is working, I hope you’ll post a comment and share a little of the view from inside the company.