Comments on: Sun’s new blades – YouTube http://insidehpc.com/2007/06/07/suns-new-blades-youtube/ HPC News Without the Noise for Supercomputing Professionals | insideHPC Sun, 19 May 2013 10:46:54 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: John West http://insidehpc.com/2007/06/07/suns-new-blades-youtube/#comment-2277 John West Sat, 09 Jun 2007 01:35:56 +0000 http://insidehpc.com/2007/06/07/suns-new-blades-youtube/#comment-2277 Rich - thanks for reading, and thanks for the inside scoop. I know that everyone else will be very interested in what's going on at Sun. You guys are definitely out in front of your brethren in terms of use of new media. Rich – thanks for reading, and thanks for the inside scoop. I know that everyone else will be very interested in what’s going on at Sun. You guys are definitely out in front of your brethren in terms of use of new media.

]]> By: Rich Brueckner http://insidehpc.com/2007/06/07/suns-new-blades-youtube/#comment-2273 Rich Brueckner Fri, 08 Jun 2007 22:46:59 +0000 http://insidehpc.com/2007/06/07/suns-new-blades-youtube/#comment-2273 I can't speak for all of Sun, but we employees have been encouraged to use new awareness tools like blogging and YouTube. In large, I think this came about as a result of so many customers who came to visit and say, "Wow! I didn't know you had all this cool, innovative stuff." So, getting the word out without the kind of advertising dollars that our competitors have is the challenge. And yes, we are trying to do market in new ways. Promotions like our Try and Buy program are a good example: http://www.sun.com/tryandbuy/ Has this strategy been effective? Tough to say, but our server revenue has grown for the last five quarters in a row. Cheers, Rich I can’t speak for all of Sun, but we employees have been encouraged to use new awareness tools like blogging and YouTube. In large, I think this came about as a result of so many customers who came to visit and say, “Wow! I didn’t know you had all this cool, innovative stuff.”

So, getting the word out without the kind of advertising dollars that our competitors have is the challenge. And yes, we are trying to do market in new ways. Promotions like our Try and Buy program are a good example: http://www.sun.com/tryandbuy/

Has this strategy been effective? Tough to say, but our server revenue has grown for the last five quarters in a row.

Cheers,
Rich

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