But that’s not all! Consumers loudly campaigned for another Barbie career. The winner of the popular vote is Computer Engineer. Computer Engineer Barbie, debuting in Winter 2010, inspires a new generation of girls to explore this important high-tech industry, which continues to grow and need future female leaders.
“All the girls who imagine their futures through Barbie will learn that engineers — like girls — are free to explore inﬁnite possibilities, limited only by their imagination,” says Nora Lin, President, Society of Women Engineers. “As a computer engineer, Barbie will show girls that women can turn their ideas into realities that have a direct and positive impact on people’s everyday lives in this exciting and rewarding career.”
I think this is tremendous; not sure about the look, but then I’m not the target audience
To create an authentic look, Barbie designers worked closely with the Society of Women Engineers and the National Academy of Engineering to develop the wardrobe and accessories for Computer Engineer Barbie. Wearing a binary code patterned tee and equipped with all the latest gadgets including a smart phone, Bluetooth headset, and laptop travel bag, Computer Engineer Barbie is geek chic.