Verari has announced that they have changed the sign on the front of the building. Why, you ask? They’re focusing their business model specifically on providing hardware for cloud-like environments. You mean big datacenters? Yeah, those too.
Being able to base our cloud storage and compute products on Verari’s world class BladeRack® 2 Series technology and FOREST containerized data center infrastructure puts us at the front of the pack to serve the demanding cloud customer,” said Marc Brown, President and COO, Cirrascale. “These products, based on Verari’s patented Vertical Cooling Technology, generated over $500 Million in installed systems in the high performance computing and enterprise markets; these customer segments are the foundation of the burgeoning cloud market of today. This technology is a winning formula for the cloud customer.”
Cirrascale was actually organized under the “Verari Technologies” name while acquiring the intellectual property and other assets of Verari Systems back in January 2010.
Technology innovation is only half the story at Cirrascale; we must also innovate with our business model,” said Dave Driggers, Chairman and CEO, Cirrascale. “Cloud and Web 2.0 businesses are placing new demands on their suppliers. Unlike the enterprise data center customer served by traditional computer companies with established product lines and large IT consulting businesses, the agile, self-sufficient cloud and web 2.0 customers want to collaborate to define their platforms and create a purpose-built data center infrastructure that addresses their unique requirements.”
Quoting their release: “Cirrascale will focus on customers buying at the data center and rack infrastructure level, across a range of storage and computing models including low-power micro-servers, high density storage, scale-out multi-core, HPC cluster and GP/GPU computing. Customers are served by the same physical rack infrastructure that accommodates the customer-defined power, density and cooling requirements.” This sounds surprisingly like the previous Verari business model. It also sounds very much like the business model of Rackable, now SGI and portions of the Dell business. Ultimately, this is a very tough market niche.
For more info, read their full press release here.