Today Mellanox announced that Zenovia Exchange is using the company’s end-to-end FDR 56Gb/s InfiniBand solutions to further improve transaction speed and bid decisioning for ad buyers. Mellanox 56Gb/s FDR InfiniBand delivers high speed and efficiency as well as ultra-low application latencies, allowing Zenovia Exchange to provide faster and more intelligent ad transactions for its customers.
The display adtech market has been going through a rapid transformation, moving to programmatic buying and using machines to execute real-time auctions for ads. These auctions open and close in less than 100 milliseconds,” said Dwight Ringdahl, CTO and founder of Zenovia Exchange. “Mellanox is enabling us to provide additional ad intelligence and facilitate faster trades for our partners.”
The performance capabilities of FDR 56Gb/s InfiniBand are critical to latency-sensitive applications that require high bandwidth at ultra-low latencies. Available today, Mellanox’s end-to-end FDR 56Gb/s InfiniBand solution includes ConnectX®-3 and Connect-IB adapter cards, SwitchX-2 based switches (from 12-port to 648-port), fiber and copper cables, and accelerator and management software.
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