Bright has added a Partner Marketing Team to oversee the program and work directly with OEMs, partners, resellers, and system integrators on individual joint marketing plans.
- Create tools to make it easier for Bright partners to understand and sell Bright solutions
- Provide demand generation tools to drive demand for partners’ Bright solutions
- Work directly with partners to create joint marketing activities that drive revenue
The Bright Partner Portal has been updated with an easier-to-navigate menu and additional partner tools, such as product battle cards and an objection-handling document. Awareness and communication tools such as newsletters and email campaigns have also been made available for partner use. Additional tools will be added as they are developed.
Bright will be promoting its partners at ISC in a variety of ways, from shared signage, to a passport program aimed at driving traffic to partner booths, to its annual “Beers with Bright” event on Tuesday at 4pm at Bright’s booth #920. Bright will have a team on site to record partner video testimonials, and is conducting one-on-one meetings with partners to share details about the new partner program and engage in joint marketing planning.