Entries filed under “Featured Stories”

The historical archive of exclusive in-depth articles written by insideHPC’s editorial staff that you’ll find only at insideHPC.com.

Scientific Computing World and insideHPC Announce Cross-Publishing Agreement

We are excited to announce that insideHPC has entered into a cross-publishing agreement with Scientific Computing World. Also known as SCW, Scientific Computing World is the only global publication dedicated to the computing and information technology needs of professionals working in science, engineering and medicine.

We are really pleased to have this link-up with insideHPC, a publication which we greatly respect,” said Dr Tom Wilkie, publisher of SCW. “The agreement will allow a wider audience for SCW’s features and analysis, while allowing us to benefit from insideHPC’s news reporting focus. We believe this will improve still further the service that we can deliver to our readers.”

“Our readership is largely supercomputer users that look to us to provide HPC news without the noise,” added Rich Brueckner, president of insideHPC. “Not only does Scientific Computing World have great technical content for us to share with our readers, SCW has an expansive readership in Europe that will enable us to reach more scientists and engineers on a global basis.”

I should also note that we have already gotten rolling with this collaboration. While SCW is a monthly print publication, insideHPC stories are already appearing on their sister site HPC Projects.

About insideHPC

insideHPC is one of the most popular news and information portals for global stakeholders interested in high-performance computing, supercomputing and emerging high-end computing technologies. Each month, insideHPC serves up close to one million page views to a highly targeted, dedicated following of supercomputing and HPC professionals. As the flagship publication of the inside* family of online news portals, insideHPC is now joined by inside-BigData, inside-Cloud, and inside-Startups.

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Get Hungry – Seattle Recommendations from a Local Foodie

William “Trey” Wallace is associate publisher at insideHPC. If you enjoy fine food and wine, his Seattle picks just can’t miss.

Dahlia Lounge—Cuisine:Asian Influenced North- west: 2001 Fourth Ave. (Virginia St.) Seattle, WA 98121 206-682-4142

This 20+year veteran of the Seattle scene is still going strong with a super-loyal local following that mixes with out-of-town foodies looking for a unique Seattle experience. Chef Tom Douglas will take you on a culinary journey using Asian ingredients and tech- niques along with the freshest Northwest offerings. All of this in a sophisticated, yet comfort- able urban-chic dining room with professional, informed and unstuffy service. Don’t miss the raw bar, the crab cakes and a chance to see why salmon is king in the world of Cascadia cuisine. Certainly do not leave without having something sweet from one of the most expertly de- signed dessert menus in town.

Le PichetFrench Cuisine 1933 First Ave. (Virginia St.) Seattle, WA 98101 206-256-1499

Take a trip to Paris without leaving this fair city by stop- ping by the gorgeous, yet simply designed bistro. Named after the vesicles by which you can (and should) order expertly chosen wine from a value-based list, this long time Belltown favorite is for the Francophile in all of us. Choose from a number of crisp, properly dressed, seasonal salads and a charcuterie plate, then move on to perhaps the best chicken dish in Seattle—a whole bird perfectly roasted to order for two. Of course, the French love their desserts and Le Pichet delivers not only the classics like chocolate mousse and crème brulee but other nicely done modern takes as well.

Matt’s in the MarketLocal, Seasonal NW Cuisine 94 Pike St # 32 Seattle, WA 98101-2066 (206) 467-7909

Located on the 3rd floor of the Corner Market Building in the world famous Pike Place Market, this simply, yet tastefully de- signed restaurant offers spectac- ular views of the Puget Sound. With the market directly

across the street the chef and his staff have access to an amaz- ing bounty of the freshest local ingredients. Try the absurdly flavorful pork belly or grilled octopus then have anything involving the always fresh fish or a locally sourced lamb dish. It is every chef’s dream to not have to get in a truck to find the fresh- est, most local of ingredients and even more of a dream to have an endless supply right at your doorstep—Matt’s makes this a dream come true.

“Start with the wicked shrimp, have the tuxedoed waiters make you a before-your-eyes caeser, then experience a table-side carved Chateubriand…”

El GauchoSteakhouse 2505 First Ave. (Wall St.)Seattle, WA 98121 206-728-1337

The restaurant to see local sports celebrities, broker a multi-million dollar deal or plain just be seen, El Gaucho is a Seattle institution for movers and shakers. Step back in time in this ultra swank, darkly lit supper club style restaurant and re-live the glory days. Steak, of course, is star of the show here and the 28 day dry-aged, hand picked, Mid-West prime beef does not disappoint. Start with the wicked shrimp, have the tux- edoed waiters make you a before- your-eyes caeser then experience a table-side carved Chateubriand and finish with Bananas Foster. With live Latin music nightly, a happening bar scene and a well- dressed crowd, you’ll feel like Frank and Dean could walk in at any moment.

Wild GingerModern Pan-Asian 1401 3rd Ave Seattle, WA 98101 206-623-450

Wild Ginger has been around since 1989—an eon in restaurant years—and in it’s current stunningly beautiful digs for the past 11 years. A certain testament to the fantastic job the kitchen has been doing over this span in serving up perfectly executed Pan- Asian cuisine that takes advantage of the local access to Asian ingredients and the freshness that the local water and land provide. Try the satay bar where you can savor a lovely skewered prawn

or Vietnamese Hawker Beef that comes with various dipping sauces that are superbly paired. Duck, a staple course in Asian cuisine, is rendered grandly here with crispy skin enveloping the smoky, gamy meat inside. Dungeness crab, a Northwest staple, is also prepared magnificently and served with

a black bean sauce, ginger and chiles that will take you on a tour of Southeast Asia in one dish. 22 years in the business and Wild Ginger’s atmosphere, food and service have only seemed to got- ten better over time—a remark- able feat.

SalumiArtisan Cured Meats 309 Third Ave South Seattle, WA 98104 206-621-8772

This cured meats (salumi) shop run by Armandino Batali—yes, father of star Chef Mario—in Pioneer Square is a closet of a restaurant/deli that has a very NYish feel.

Mr. Batali cures all meats in- house and serves other more entrée like items including a to-die-for porchetta lasagna or an excellent wild mushroom gnocchi. Sit down at the long communal table and rub el- bows with local business people, tourists and hipsters and have a glass of excellent, inexpensive wine poured in a juice glass. If that is too cozy, the line for to go sandwiches–while often long– moves rather quickly and is more than worth the wait to have some of this wildly popular establishments homey, yet fantastic fare.

Reprinted from the Print’nFly Guide to SC11 Seattle, an in-flight magazine custom-tailored for your trip to the biggest Supercomputing conference ever. Download the PDF (15 Mbytes). If your IT crowd blocks Dropbox, please Download here.

Also posted in Events, Featured Story, Print n' Fly, SC11 | Leave a comment

Survey: Are You a Grid Engine User?

Create your free online surveys with SurveyMonkey, the world’s leading questionnaire tool.

When a popular piece of software like Grid Engine goes open source, it sometimes becomes a challenge to determine how many users are out there. With that in mind, insideHPC is looking for Grid Engine users. We suspect that a number of our readers use Grid Engine, so please help us out with this quick survey. No strings attached. Thanks!

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insideHPC Expands Staff to Meet Rapid Growth

Today insideHPC, a leading news and information portal covering the global ecosystem of high performance computing, announced the addition of several new staff members to keep up with the publication’s impressive widespread growth among both readers and advertisers.

Ralph Wells joins the insideHPC editorial team as Associate Editor. Wells has been a contributing writer to insideHPC since it changed hands in September 2010. Prior to that, Mr. Wells worked 11 years at The Oregonian, Portland, Oregon’s daily newspaper, where he focused on business and technology.

insideHPC has also named William Wallace as Associate Publisher responsible for business development and growing the publication’s strategic partnerships. Wallace has more than 12 years of customer service and account management experience in the Portland-metro area. Wallace graduated from the University of Texas with a B.A. in Urban Studies and studied at Oxford University in England under the Fellowship Program in Humanities.

Also joining the staff as an Account Executive is Amie Scheckla. Scheckla brings more than 10 years experience in human resources, customer service and account management to the insideHPC team.

At insideHPC, we’ve experienced a lot of growth in the past year,” said company President Rich Brueckner. “We launched our sister publication, inside-Startups, just two months ago and It quickly became clear to me that we needed to expand our staff to better serve our readers. Together, Amie, Ralph, and William bring a tremendous amount of talent and enthusiasm to the insideHPC team. Our readers and advertisers can look forward to some really amazing innovation coming from our publications in the coming year.”

Publishing since 2006, insideHPC was acquired by HPC industry veteran, Rich Brueckner, in December 2010. The publication was growing at a rapid rate when Brueckner took over, and under his leadership, has continued a steady momentum of expansion. In the past 24 months, insideHPC has experienced 100% growth in terms of new readers, and 185% growth in the number of page views each month.

Also posted in Business of HPC, HPC | 1 Comment

insideHPC Launches Spring Events Edition

Welcome to the insideHPC Spring Events Edition!

For the next four weeks, we’ll provide on-site coverage of some of the most important Spring events in high performance computing: the HPC Advisory Council Switzerland Workshop, the National HPCC Conference, the Open Fabrics Workshop, and LUG’2011.

It’s our own little version of March Madness here at insideHPC, so you can look forward to our unique event coverage including presentations, video interviews, twitter streams and a whole lot more. Of course, we’ll continue to post the latest HPC news and commentary from around the globe.

Also posted in Events, HPC | 2 Comments

New Book Examines how Dark Energy Enabled a Universe that Supports Intelligent Life

My good friend Dr. Stephen Perrenod has published a new book entitled Dark Matter, Dark Energy, Dark Gravity: Enabling a Universe that Supports Intelligent Life. Steve is an astrophysicist and a long-time member of the HPC community, so when he asked me to write the Foreword for the book, I jumped at the chance.

Foreword,
by Rich Brueckner

“Through our eyes, the universe is perceiving itself. Through our ears, the universe is listening to its harmonies. We are the witnesses through which the universe becomes conscious of its glory, of its magnificence.”
— Alan Watts

We all know of the Big Bang, how our universe came to be in a massive explosion, seemingly starting from nothingness. And for those who study cosmology, further understanding requires us to define the dark energies that somehow endowed our world with order.

Now, we haven’t observed dark energy, dark matter, and the secrets of dark gravity directly, but we do see their effects. As we learn in this book, without them, the universe would not have formed in a way that could have spawned intelligent life.

As a writer, I am intrigued by these dark energies because they imply a backstory–phenomena that happened first that led to this outcome. So in this way, dark energies seem to me to be metaphors of science. Like the stories of Genesis and Adam and Eve, what they really represent is a deeper truth.

In this book, Dr. Perrenod does a wonderful job of explaining the origins of the universe in way that is accessible to the layman. When you want to understand how the universe came to be, you ask an astrophysicist. But when you really want to know why, I think you have to start by asking yourself some questions. Try a thought experiment.

Put yourself in the place of a Universal Mind before the Big Bang. If you really wanted to understand yourself, you would need to have something intelligent outside of yourself that could experience that which is you. Not to get metaphysical here, but if we were at the scene of a crime, what I’d be suggesting here is motive.

Thanks to modern physics and cosmology, we no longer live in a universe where dark forces lurk far beyond our capacity for comprehension. I believe that, through the works of Stephen Perrenod and others, we will come to that knowing. But even as we look out to the stars, I think it begins with understanding that not only are we within the universe, but the universe is within us.

Dark Matter, Dark Energy, Dark Gravity is now available as an ebook on a number of different platforms including the Kindle and Nook, with more on the way. It’s well worth the read, and Dr. Perrenod has now started a blog on related topics in cosmology.

Also posted in Book Review, HPC | 1 Comment

Take Our Survey: Win an iPod Touch!

Thanks to everyone who participated in our insideHPC reader survey. We had a tremendous response we’ll be announcing the winner of the iPod touch on February 18th.

Also posted in Business of HPC, HPC | 1 Comment

Interview: Whamcloud to Foster Community Release of Lustre 2.1

Today Whamcloud announced that the company will be stepping up to help produce the next release of the Lustre file system, version 2.1. In light of the news first reported here that Oracle has ceased development of Lustre, getting the next release out has been a big concern for the Lustre community.

I caught up with Whamcloud CEO Brent Gorda to learn more.

insideHPC: What did you announce today?

Brent Gorda: Whamcloud recently talked about a few high profile hires that we feel round out our staff and put us in a leadership position. We are now stepping up to help the community move forward and collaboratively produce a “community release” of Lustre 2.1. Note this is a community effort ­the community is helping with the next release, which involves taking the code from the canonical tree, testing, applying fixes and providing the result to the community in the best shape possible.  Of course, any code modifications will be provided back upstream to the canonical tree in proper form for inclusion there.

insideHPC: Everyone seems to be afraid of a fork in the Lustre code, is that where this is headed?

Brent Gorda: Fears of a fork in the Lustre code are unfounded. These fears appear to stem from observing that there are now a number of user groups (at least three) and new corporate entities (at least two including us). If you listen to these groups, none have suggested they want to fork the code. I believe we have heard just the opposite sentiment expressed by each group.  In reality the people who work on the code, the developers, have not changed. They are the same people still working together, productively, on the same open source project. These individuals may be employed by different companies in some cases, but they continue to do technical work in a collaborative and cooperative way. They are not interested in forking the code either.

insideHPC: What about Oracle? They own the IP but they reportedly have ceased development of Lustre. Does a release need their blessing?

Brent Gorda: Oracle does not need to bless the community to move forward in this manner and neither should they be bothered by it. Oracle has rightfully acquired the IP and so of course they own it. But it is open source and the community can just move it forward.  The lack of communication from Oracle has everyone concerned about the technology, the company, the people. There is no evidence that Oracle wishes to preclude the community from access to or use of Lustre. In fact it would seem the opposite is true. For this entire time, Oracle has continued their community service by providing gate keeping, testing and release activities.

insideHPC: The people I talk to in the Lustre community seem to agree one thing: that a new release needs to come out. How has the community responded to this announcement so far?

Brent Gorda: The community has indeed been asking for a new release and looking for someone to lead that effort. We have received a number of offers of help from individuals and companies who are well qualified to make that offer. I expect the number of volunteers will grow as word gets out that the activity is starting up. It is exactly what one would expect a community to do and really underscores that the threat of a fork is overblown.

insideHPC: Going forward, do you think Lustre code will be developed in a similar fashion to Mozilla or Apache? What is the right model?

Brent Gorda: This is a hard question to answer because there are many possible correct responses. One of the common signs of success in other projects is that deep in the core of the activity there are a small number of gatekeepers. These are highly skilled technologists who work closely together, know one another well and share a tight bond based on respect and trust of one another. Note that in most cases these people actually work for different companies ­even competitors. It does not matter who writes the paycheck for these people. What matters is they care deeply about doing the right thing with the product. Whatever model we settle on will preserve these core strengths. We’ve worked up a white paper on this very topic covering details around community development strategies and challenges, maintaining quality, and other relevant topics.

I should also mention that automated updates on Lustre code changes and builds are available on Twitter and on http://builds.whamcloud.com/.

insideHPC: Testing and certification are critical to a real-time file system like Lustre. I’m told deployment on big systems is the best way to shake out the bugs. How will Whamcloud help that process?

Brent Gorda: It is true that large-scale deployments are key to finding and fixing issues. In fact Sun (and now Oracle) have spent a huge amount of time and effort over the past few years mostly doing testing and hardening of Lustre 1.8 and 2.0. The Hyperion machine at Lawrence Livermore National Laboratory (LLNL) has been an incredible resource for this as have large systems at Oak Ridge National Laboratory (ORNL) and other sites. Whamcloud has been socializing the idea of a community test infrastructure (software) – an automation capability which would make it easier to exploit test resources, ensures consistent testing and which produces a test results database to help qualify code contributions and monitor convergence on stability.  The thinking is that if we make it simple to test Lustre, it will be easier for the community to contribute resources and more will be offered.

insideHPC: You have some notable contracts now with a couple of the National Labs. Will the releases you put out be driven by their particular needs?

Brent Gorda: The specific release we are talking about here is a community release not driven by a single user group. In general, however, the national labs’ interests in making petascale systems more pedestrian are key to enabling the community uptake in these systems. As the labs move on to multi-petascale and even exascale, they are funding the research and development that will trickle down to the wider community systems of the future.  Lustre was envisioned by a few very smart people ­- namely Peter Braam (CFS) and Mark Seager (LLNL). It was funded to a large degree by the labs’ “Path Forward” program. The fact that the national labs still care enough about the technology to continue to put millions into it is a testament to the technology, the visionaries who started the project, and the people who continue to be behind it today.

insideHPC: The Europeans have formed their own consortium around Lustre. Do they have a seat at the table here as well?

Brent Gorda: Absolutely, yes. You may recall that up until very recently, the Europeans – specifically the French Alternative Energies and Atomic Energy Commission (CEA) – had the most capable Lustre installation anywhere. Whamcloud has participated in the European meetings and has joined the European Open Filesystems Cooperative Society (OFS SCE) as a founding member.  The European group is serious and has a large number of well-qualified members who will add greatly to the project.

Also posted in Collaborations, HPC, HPC Software | Leave a comment

Special Feature: Robo-Venture Capital?

In this special feature by Thomas Thurston of Growth Science International, we look at how HPC could be used by venture capitalists to pick winners more consistently.

HPC and Wall Street have a happy marriage. It’s a love-fest – making perfect sense since banks have big enough wallets for HPC and are always looking for a technological edge. The scale of this love-fest is tremendous, for example around 40% of trades on the London Stock exchange were done by robotic intelligence in 2006. United States estimates are closer to 80%. But what about venture capital?

In this world of data and calculation, the job of a venture investor seems an anomaly indeed. While there are some exceptions, most venture investors allocate billions of dollars every year based on little more than gut intuition and subjective experience.

This is not to, in any way, detract from successful investors; the ability to pick winners and wrestle out a deal can require tremendous skill. The point here is merely to pose a question. Given the dollars at stake and lives in the balance, will venture investing inevitably evolve in a more empirical direction? Will there someday be robo-venture capitalists? Perhaps more pointedly, can venture capitalists learn to benefit from HPC?

Once upon a time advertising was a matter of visionary intuition and a “special human touch.” Today marketing MBAs are increasingly being replaced by statisticians and datacenters. Software developers are becoming the new “Mad Men.” If you want to know what makes left-handed, Republican, blonde, female smokers buy pink purses in Nebraska, you’re increasingly better off writing a few lines of Linux rather than hosting a living room focus group.

While intuition-based venture investing works sometimes, it mostly fails. Investors spend lots of time screening deals only to see around 90% fail (on a good day) and industry-wide VC returns in the US over the past 10 years were negative (as of 2010). Not only is venture capital falling short of investor expectations but it – by necessity – excludes most ventures. Less than 1% of startups attract VC investment in any given year, while less than 95% of businesses attract any equity investment at all (either from VCs or angel investors).

A common counter-argument to HPC tools is that venture investing is inherently unquantifiable. Too unpredictable. Too subtle. Forever exempt from the purview of robots. Yet is venture capital really more multivariate than manufacturing, biology, chemistry, quantum mechanics or many of the other realms HPC tackles year after year? What makes venture investors immune? Why are they so special?

The field of Psychology is perhaps a worthy analogy to venture capital. Equally amorphous and intangible, psychology is divided between clinical methodologies (relying on human judgment and subjective analysis) and mechanical methodologies (relying on statistics, algorithms and other more objective tools). More than 136 different studies have tested the relative accuracy of both methods going as far back as the early 1900s, almost invariably concluding that mechanical methods are more consistent, accurate and yield higher quality results.[i]

Even in Blink[ii], a book often held up in defense of intuition, author Malcolm Gladwell goes to lengths to call out the limitations of intuition, such as inaccuracy and cognitive bias. It’s been found that even simple checklists (the most basic of objective tools) can reduce hospital surgical mortality by around half. Half![iii] How’s that for a little data-orientation?

With so much at stake in venture capital, can HPC lend more of a hand? Perhaps it’s time for venture capitalists to follow their Wall Street cousins and further explore the benefits of HPC. Predictive analytics, multivariate simulations, complex adaptive systems and agent based modeling are just a few examples of how HPC may give venture investors a leg up. We’d all like to see money more efficiently find its way to the very best ventures (and vice versa), which can create jobs, technological breakthrough and invigorate entire ecosystems. In that spirit, we may all benefit from a little more robo-venture capital as we look towards the decade ahead.

[i] Grove & Meehl, Comparative Efficiency of Informal (Subjective, Impressionistic) and Formal (Mechanical, Algorithmic) Prediction Procedures: The Clinical-Statistical Controversy, Psychology, Public Policy, and Law (1996).

[ii] Gladwell, Blink: The Power of Thinking Without Thinking, Little, Brown and Company (2005)

[iii] Haynes, Weiser et al, A Surgical Safety Checklist to Reduce Morbitidy and Mortality in a Global Population, The New England Journal of Medicine, Volume 360:491-499 (January 29, 2009)

Also posted in Business of HPC, HPC, inside Startups | 3 Comments

RBF: A Growing Way for HPC Firms to Raise Cash

In this special feature, Thomas Thurston of Growth Science International looks at an innovative way for HPC vendors to access the capital they need to grow.

Raising money can be tough for HPC firms, especially lately. Capital scarcity not only impacts startups and mid-sized companies, but also the larger firms that depend on them as vendors, customers or ecosystem partners. Accessing capital can be extra challenging for HPC firms with peak revenue a few times a year, followed by long lulls in between (such as around government procurement cycles or large installations).

With this in mind HPC managers and CEOs should be aware of revenue-based finance as an option for short- or long-term capital needs.

What is revenue-based finance and why should HPC firms care?

Revenue-based finance (RBF) is a relatively new way for business to raise money that’s been gaining momentum over the past few years. Basically, a business gets a lump sum of cash. In exchange, the investor gets a percentage of the business’s gross revenue for a length of time, or until a maximum “cap” has been repaid. The HPC firm gets money and gives up a percentage of its revenue, up to a limit.

How much money can an HPC business raise this way and what do they give up?

There’s no inherent limit on how much money a business can raise this way – whatever it can talk an investor into. Yet most of the time businesses only raise up to 15-20% of their revenue. In other words, an HPC business with $5 million in sales could raise anywhere from $100K — $1M. Again that’s not a hard and fast rule; I’ve seen companies with zero revenue raise several million in RBF. Just keep in mind that’s been the exception rather than the rule, at least so far.

In exchange for this cash businesses typically give investors 1% — 6% of their monthly gross revenue for a period of time, or until the maximum repayment cap is reached. Caps typically range from 2X – 5X. For example, a business with $1 million in revenue could get $150K in exchange for giving 5% of its monthly revenue to an RBF investor until $450K is repaid over time (assuming a 3X cap).

Those caps seem high, isn’t that expensive money?

It depends. Right now there are a wide variety of deal terms being used for RBF agreements. If an RBF contract fixes both the (1) duration and (2) magnitude of repayment (how much must be repaid, and by when) in addition to requiring personal liability and collateral, it can definitely be expensive money. Structured that way it’s almost identical to standard mezzanine debt or a bank loan.

However if an RBF contract doesn’t fix either the repayment (1) duration,(2) magnitude, or both, it becomes much more attractive and can’t be compared with traditional debt. It starts to behave more like equity from a risk/reward perspective. This is especially the case if an RBF investor doesn’t require any personal liability or collateral – and most don’t.

With those kinds of terms, RBF can be a fantastic option for the right HPC firms; some of the best elements of debt and equity without all the downsides or risk. For example, imagine a deal where an HPC business gets $150K in exchange for 5% of gross sales until $450K is repaid. If the duration isn’t fixed, the HPC business can take as much (or as little) time to repay the $450K as its organic revenue growth permits. It could take one year, it could take ten. Moreover, no money is repaid in months where the business has zero revenue since payments are a flat percentage of sales.

Also, if the magnitude of repayment isn’t fixed there isn’t a “guaranteed” return. So if the business goes bust the entrepreneur doesn’t have to repay anything. Conversely, if the business is a huge success its repayment is limited to the cap. Both the HPC firm and the investor share the risks of failure, while both also stand to gain more upside if things go well.

In summary, RBF encompasses a wide range of potential deal structures. Some terms make it more like debt, in which case things like APR, personal liability and collateral come into play. Other terms make it more like equity, in which case things like APR, personal liability and collateral don’t matter — they aren’t part of the deal.
What are the downsides to RBF?

In addition to what we’ve already covered, RBF is only useful if your business has big enough gross margins to survive after paying 1% — 6% of revenue to an investor. For example, a 15% gross margin hardware business would probably go out of business if it had to pay 5% of sales to an investor. They’d starve their cash flow.

That’s why RBF has been particularly interesting for software and service businesses. They tend to have larger margins, or at least more flexible margins that allow them to pass the 1% – 6% royalty on to their customers. Royalties could even potentially be included in RFP bids and thus “pay for themselves” in a manner of speaking, all the while providing an HPC firm with additional capital for growth, cash flow management, downturns or whatever the need may be.

Another downside is that it can be hard to raise more than one round of RBF at a time, since two or three royalties stacked on top of each other is usually too much for a business to handle. This has to be taken into account when exploring RBF funding.

How did I first hear about RBF and what’s my involvement?

I’ve been researching RBF for a number of years now and first learned about it from Professor Clayton Christensen when I was working with him at Harvard. He’d asked me to look into it as a side note for an article we were contemplating. This led me to Arthur Fox, the modern pioneer of RBF who had deals in this way for almost 20 years in nearby Lexington, Massachusetts.

Since then I’ve advised a number of funds and businesses regarding RBF such as Revenue Loan in Seattle, which is backed by Voyager Capital, Summit Capital and Founders Co-Op. I’m also on the Board of the Revenue Capital Association, the trade association for RBF investing. My personal goal is to encourage the right kinds of RBF to create the most benefit for both investors and entrepreneurs. Done correctly, this could be game changing for business worldwide by providing an innovative way to raise cash.

How many investors are doing these kinds of deals?

In 2000 there were only a tiny handful of RBF funds, mostly in New England. RBF was also being used by larger boutique funds, but exclusively in healthcare and biotech. Today there are nearly 20 dedicated RBF funds nationwide and over 22X more dollars being invested this way in healthcare alone (around $3.3 billion in healthcare RBF investments in 2007 – 2008). Traditional venture capitalists have also started doing occasional RBF deals without creating separate, dedicated funds. For example, Intel Capital has been openly considering strategic RBF investments and may have some on the books by next year.

There are also a booming number of RBF deals being done by angel investors, friends, family and business themselves. They’ve been much faster to adopt RBF for a variety of reasons. For example, one business used RBF to buy out a partner who wanted to leave the company. Another entrepreneur used RBF instead of equity to raise money from grandparents on a fixed income who wanted payback to begin immediately. A third business with around $7M in revenue had six locations and used an RBF investment to open a seventh. The mix has been diverse, creative and encouraging.

What are 5 quick benefits of RBF?

  • RBF allows business to immediately leverage future revenue streams
  • Most RBF agreements don’t require personal liability on the part of the entrepreneur.
  • Where it makes sense, RBF allows businesses to raise capital without taking onerous bank covenants (debt) and without giving up precious ownership of their businesses (equity).
  • Flexible payments (go up and down month-to-month as a percentage of sales)
  • RBF aligns the entrepreneur and investor around growing sales (rather than creating conflicts of interest around personal liability or a quick exit).

Where can HPC businesses learn more about RBF?

While there isn’t much out there yet in the way of deep research and tools, rest assured there will be plenty more in the future. Meanwhile my website (www.growthsci.com) frequently blogs about RBF, I’m a guest blogger at RBF Central (www.revenuebasedfinance.com), and I recently published an academic article touching on RBF through MIT (http://miter.mit.edu/article/revenue-capital-disruptive-models-venture-funding-tools-developing-nations).

Also keep an eye out for the Revenue Capital Association and its upcoming website next year. So far it’s been a relatively discrete organization but in the future there will be a ton of helpful tools, research, resources and educational material for the HPC community to sink its teeth into.

About the Author: Thomas Thurston is President and Managing Director of Growth Science International.

Also posted in Business of HPC, HPC | 1 Comment

Video: SC10 Analyst Crossfire Program is Must-See TV

SC10 Analyst Crossfire – Supercomputing Wrap-up Show from Rich Brueckner on Vimeo.

In this wrap-up video from SC10, Addison Snell from Intersect360 Research moderates a panel discussion on the latest developments in HPC with two industry experts and two supercomputing center directors. Recorded November 19, 2010 at SC10 in New Orleans.

Having trouble viewing? The Vimeo hosting page has a download link in the lower right corner (it varies based on your geography).

Panelists:

  • Michael Wolfe, Engineer, The Portland Group, Inc.
  • Peter ffoulkes, VP of Marketing, Adaptive Computing
  • Addison Snell, CEO, Intersect360 Research
  • Jay Boisseau, Director, Texas Advanced Computing Center
  • Thomas Sterling, Professor, Lousiana State University

Topics:

  • Tianhe and GPU computing: What is China’s global role? Will the U.S. respond? Is GPU computing the architecture of the future for HPC? Intel MIC vs. NVIDIA in 2012? Does AMD matter?
  • Reaching new HPC users: Some call it the “missing middle.” Is there an opportunity to bring HPC to more users in entry-level and midrange. Supply chain. What needs to be done to enable it?
  • File systems: How important are parallel file systems? Handicap the field: GPFS, Lustre, pNFS, Panasas, etc.

Speed round:

  • Windows in HPC – its role?
  • Cloud computing – its role?
  • Highlights and disappointments from SC10?

Also posted in Compute, Events, Exascale, GPUs, HPC, HPC Hardware, HPC People, Network, SC10, SC10 Feature Stories, Storage, Video | 3 Comments

Rock Stars of HPC: Dona Crawford

In this special feature written by Mike Bernhardt from The Exascale Report, we honor Dona Crawford, the first woman to grace the ranks of our Rock Stars of HPC.


I first met Dona Crawford at SC’95 in San Diego when she was the conference Deputy Program Chair and the HPC Challenge Co-chair.  Two years later, Dona was one of the most visible leaders in the HPC community as the General Chair for SC’97 in San Jose.

I have worked with many top corporate and agency executives during my 23 years in the HPC community, and I have met very few community leaders with the spirit, enthusiasm, and love of life that we see in Dona Crawford.  From her days as one of the original leaders of the Accelerated Strategic Computing Initiative (ASCI) program, a national effort dating back to the early 90s, to her current position as Associate Director for Computation at Lawrence Livermore National Laboratory (LLNL) where she is responsible for a staff of roughly 900, she has built a tremendous following of loyal employees and close friends.  I have heard numerous colleagues refer to Dona as a true leader who inspires and motivates with vision and passion.  She is admired by her employees and peers, respected by her colleagues, and loved by her friends.

It is indeed a great pleasure to acknowledge and introduce you to Dona Crawford – a true Rock Star of HPC.

INSIDEHPC: You have such a rich history in this community and have been involved in so many milestone activities – what would you call out as one or two of the high points of your career – some of the things of which you are most proud?

There are a few career milestones that come to mind.

Dona Crawford (left) and her sister Gail (right) having just finished running/walking Bay to Breakers

Dona Crawford (left) and her sister Gail (right) having just finished running/walking Bay to Breakers

I was one of the original leaders of the Accelerated Strategic Computing Initiative (ASCI), a national effort dating back to the early 90s to provide—at that time—teraFLOPS of computing and the associated environment for nuclear weapons scientists to use computer simulations instead of conducting underground nuclear tests to certify the safety, security and reliability of the stockpile. ASCI (now known as ASC—Advanced Simulation and Computing) signified a paradigm shift in science from test-based to modeling- and simulation-based validation.

In the early days of ASCI, few computing experts believed the program would be able to take high-performance computing from 50 gigaFLOP/s to 100 teraFLOP/s in 10 years. Nobody had broken the one-teraflop barrier at the time, so it was quite a tall order. I would walk into a room with colleagues from other institutions and many would scoff at me. It was uncomfortable, but it turns out there’s something to be said for believing in a “wild” idea and fighting for its success.

ASCI is the result of a very large team of dedicated people from DOE Headquarters, industry, academia, and the labs. ASCI brought together the computing expertise of Livermore, Los Alamos, and Sandia national laboratories and established the framework for advancing computing to where it is today at the labs, with each of the national labs working in partnership with industry to pursue different hardware approaches and applications software. ASCI changed the way the world thinks about computing, and I’m proud of the small role I had in its inception. ASC today continues to push the boundaries of computational science, demanding ever more capability in computing hardware for predictive science.

As part of ASCI, I helped establish the Academic Strategic Alliances Program (ASAP). The idea was to have leading-edge universities work on large, complex, multi-disciplinary problems to validate our simulation-based approach. The Alliances were extremely successful at accelerating new developments in simulation science and high-performance technologies for computer modeling. This type of working relationship is good for the discipline and for the HPC community, and it continues today.

From the beginning, it was clear a critical component of the initiative would be making the supercomputing resources easy to access and use from remote locations. I was part of the team that created the DisCom2 (Distance and Distributed Computing and Communication) strategy, which blended two strategic thrusts. Distance Computing extended high-performance computing to remote sites, while Distributed Computing developed an enterprise-wide integrated supercomputing environment capable of supporting DOE’s science and engineering requirements. DisCom2 took advantage of the ongoing revolution in commodity- and cluster-based high-performance computing, as well as adopting and expanding on the open software approach to cluster computing. I was very interested in seeing DisCom2 come to fruition since I was located at the smaller of the two Sandia National Laboratories’ locations at the time and was leading the network research and development activities.

In 1993, I co-founded InfoTEST (née the National Information Infrastructure Testbed), which was a partnership between academia, private industry, and the national laboratories that was a precursor to the World Wide Web and Internet commerce. I was working at Sandia-Livermore and knew that to be efficient and productive, we had to have a way to access the big computers and computing resources at the other labs (Sandia/New Mexico, Livermore, and Los Alamos). For InfoTEST, I led a group that tied together distributed computing resources throughout the country and then demonstrated the feasibility and effectiveness of national-level access. This development resulted in performance data and practical experience that was critical to the establishment of the Internet. This was also one of the early efforts in network-based computing, which proved the viability of the concept for what would become known as grid computing.

I’ve also had several “firsts” as a woman in computing and management. For instance, I noticed I’m the first insideHPC female “rock star.” I was also the first mid-level and the first top-level technical female manager at Sandia. In the early 80s, I was the first technical female staff member to reduce my workweek to spend more time with my two babies at home. I worked four days a week, and even though I was still putting in 40 hours, it was considered part time. My managers were initially reticent — there was an underlying fear that all mothers would exercise this “reduced workweek” option if it were available and the workforce would therefore be reduced and part of it become less productive. Of course, none of those things happened. I only worked that schedule for four months, but I really treasured having an extra day at home with my children.

I think we’ve made progress in gender equality in computing. To be perfectly honest, I never felt there was a “glass ceiling” that I needed to push through. I just did what I was good at, worked hard, and was rewarded. But it does not go unnoticed that I am still the only woman in the room in many meetings.

INSIDEHPC: What are your thoughts on how we can attract the next generation of HPC professionals into the community – and provide them with the experience-based training that they will need to be successful?

I think it’s a combination of marketing and education. You have to put resources— time and money—into stoking the pipeline, and you need to find a way to communicate the exciting parts of what you’re doing in a way that connects with aspiring young scientists.

It’s never too early to start talking to kids and encouraging their curiosity about science and computing. There’s a great program I’m involved with called Expanding Your Horizons that encourages young women to consider careers in science, technology, engineering, and math. More of these organized efforts directed at young people are needed.

Lawrence Livermore organizes and funds an excellent summer scholar program and postdoctoral research program that is well known in academia. Our students and postdocs interact with world-renowned scientists on new areas of research and are given access to some of the most advanced computing facilities in the world. If you take the time to show the next generation a path—one that is exciting, meaningful, and has staying power—a good number of them will follow it.


INSIDEHPC: What motivates you?  What is your passion?

Hands down, my passion is helping people. Luckily, in my job I get to do that in various ways, not the least of which is the fact that computing technology can transform the way we live and help improve our relationship with mother earth.

I’m passionate about sustainability. Clean air, clean water and low-carbon emitting, sustainable energy are goals of the highest order. The computing community has a tremendous capability at its disposal. We can design a model that reflects the entire earth system, not just its individual parts. And we can present the system in a manner that is understandable and even compelling to the general public. Because the changes to the earth are playing out over decades, it’s hard to comprehend and convey the need for individual and collective change today. We as a nation can’t implement the sort of changes necessary to achieve a sustainable world if we as citizens do not clearly understand the problem.

Science diplomacy is another topic I’m passionate about. I just returned from an eye-opening trip to Saudi Arabia on behalf of CRDF Global. CRDF’s objective is to advance global peace and prosperity through international scientific and technological collaboration. In my opinion, nothing but good can come from nurturing a spirit of science and technology cooperation, supporting opportunities to strengthen research and education in universities abroad, and providing critical benefits to the global community. When researchers interact on objective topics, each subconsciously learns to understand how the other feels about subjective topics. Understanding one another at different levels is what helps promote peace. The bonus is that we can help improve our global standard of living through science and technology.

INSIDEHPC: What “non-HPC” hobbies or activities do you have?  If you ever really have ‘time off’ – how do you spend it?

There is nothing I’d rather be doing than spending time with my family. I have two very successful children who have always been my top priority as well as my greatest joy and source of pride. I also love to cook for and spend time with my extended family, plus I have many good, long-lasting friendships.

Additionally, I enjoy traveling and meeting people from other cultures. In those situations, I try to be respectful of their social mores.

Because I like people, I guess I have a bit of a reputation of trying to get people to “cut loose.” The way I do that is by cutting loose myself. I won’t reveal my secrets—you’ll have to ask others in the community about some of my antics.


INSIDEHPC: Approximately how many conferences do you attend each year?  What would you say is your percentage of travel?

I’m selective about the conferences I attend, but I never miss the SC (Supercomputing) conference.  I’ve been involved as an organizer in some way or another since 1991 and I was the general chair in 1997.  I also try to attend the International Supercomputing Conference (ISC) and the Salishan Conference on High-Speed Computing.

Travel is a big part of my job. I travel about 25% of the time. I’ve been to Washington, D.C. on 11 separate trips so far in 2010. I serve on advisory committees for the National Research Council, the National Science Foundation, and the Council on Competitiveness, and I’m on the board of directors for CRDF Global. I also serve on a number of industrial advisory committees and academic or laboratory review committees. These opportunities all require a commitment to travel.

My current travel schedule is paltry compared to 20 years ago. During the early ASCI years, when I worked at Sandia-Livermore, I was traveling 48–50 weeks a year. I was leading Sandia’s effort to consolidate its Livermore computing operations with its other location in New Mexico, so I commuted by plane every week between Livermore and Albuquerque, with frequent side trips to Washington, D.C. thrown in. For 10 years, I lived mostly in hotels. I was on a first name basis with the hotel and car rental people.

INSIDEHPC: How do you keep up with what’s going on in the community and what do you use as your own “HPC Crystal Ball?”

Mark Seager is my crystal ball.

It’s easy for me to keep up with what’s going on in HPC because I have a staff of 900 absolutely brilliant people moving in many different directions, and I get all that information filtered back to me.

INSIDEHPC: What do you see as the most exciting possibility of what we can hope to accomplish over the next 5-10 years through the innovative applications of HPC?

I’m not sure it’ll happen in 10 years, but there will come a day when all the various tools and technology platforms available—our iPads, cell phones, supercomputers, televisions—will merge into one big knowledge ecosystem. Technology will change our existence in ways that we can’t foresee today. That is exciting. With technology comes knowledge, knowledge breaks down fear, and fear is what causes trouble in the world. I think the most exciting possibility is that technology will help humans become more unified.

INSIDEHPC: What are your thoughts on HPC’s ability to address what many are referring to as “the missing middle” which I loosely interpret as a broad spectrum of small and mid-size businesses. (Is HPC starting to reach a larger audience of people who previously did not have access to it?)

The first thing we have to do is understand the problems that small and mid-size businesses are interested in solving, and then figure out practical ways HPC can address their needs. The next step is forming partnerships to help overcome some of the barriers: make the infrastructure affordable and the codes easy to use. With our history of building out the technology focused on solving specific problems, we can and should provide a bridge to companies looking to do the same. The national labs will always need to push the tip of the pyramid in HPC, but if we don’t help build out the base, there is a danger the tip will topple . Many of the labs, Livermore among them, are working with a wider variety of industrial partners, one at a time, to do just that.

INSIDEHPC: What do you see as the single biggest challenge we face over the next 5-10 years?

Power. We could easily go about making the next big supercomputer by stringing a bunch of components together, but if the resulting machine requires 100MW of power to operate, that’s just not a realistic option. We have to innovate machines that require substantially less power.

INSIDEHPC: Any closing thoughts you would like to share with the HPC community?

From left, Karli, Donas son Josh, Dona, Donas daughter Julia, and Mike

From left, Karli, Dona's son Josh, Dona, Dona's daughter Julia, and Mike

It has never just been about creating the computer with the most superlatives attached to it; it’s the discoveries the machines make possible. Supercomputers have become the backbone of science and technology, and the simulations performed on them will enable virtually every scientific field for decades to come.

For instance, climate modelers have said they need exascale computing capabilities to achieve high-resolution coupled earth system models at 1-km resolution. Having more knowledge about climate change and its effects earlier by even a few years may well be worth a billion dollars.

China’s new supercomputer recently took the world performance lead, and the country’s government and scientists should be applauded for this remarkable achievement. Because I work at a national security laboratory, I tend to think about future challenges in terms of national security. High performance computing and simulation are essential both for national security and for industrial competitiveness in the world economy. China’s major investments in HPC show that they recognize this truth and are willing and able to focus money, energy, and creativity in this direction. There are other similarly focused efforts in Russia, Europe, and Japan.

Technology is at an inflection point where the laws of physics are dictating that we do things differently. The underlying technologies exploited this past decade to build ever-faster supercomputers are facing the end of an era of “easy” gains. Technology will change and everything that technology touches will change.

If we cede our leadership on the hardware side, it’s very likely we’ll also eventually cede our leadership in software, components, and other critical technologies that support cost-effective and powerful server and PC markets all the way down to the cell phone. There is no doubt that these technologies provide distinct advantages to the sponsoring nation.

As a nation, we’ve given a lot away; let’s at least keep our innovation. If we’re going to continue to use HPC as an economic engine for competitiveness in the global marketplace, we need focused and consistent investments in advanced computing technology.

Also posted in Featured HPC Rock Star, HPC, HPC People, Rock Stars of HPC | 6 Comments

Special Feature: So You Wanna’ Start an HPC Business?

Whether you’re a startup or an industry giant, one day you may catch the HPC bug. You may ask yourself “why not start an HPC business?” After all you’re visionary, a risk-taker, smarter than the average bear. Besides, success at the apex of technology – worthwhile in its own right – can also translate into untold opportunity and advantage in less demanding downstream markets.

While the lure of HPC can be rightfully strong, a growing body of empirical research suggests some counterintuitive keys to success for those who dare dip a toe into HPC waters for the first time. This research stems from “disruption theory,” a body of innovation theory pioneered by Clayton Christensen, the legendary Harvard Business School professor who delivered the keynote at SC10 in New Orleans this month.

Here are 3 disruption-minded tips for starting an HPC business:

1. Avoid high performance. According to disruption research, new entrants tend to fail if they position their offerings as having higher performance than pre-existing incumbents. In other words, if your market entry strategy is to out-perform existing solutions, think again. Such businesses disproportionately fail.

This is counterintuitive, especially in HPC where firms tend to target the high end almost by definition (i.e. if they weren’t positioning themselves as higher performance, they probably wouldn’t be in HPC to begin with). However the results are in; such firms have alarmingly higher probabilities of failure. Avoid the high-end when you first enter an industry, even if that industry happens to be HPC.
The reason new entrants in this situation tend to fail is simple. By out-performing competitors right out of the gate, incumbents are forced to respond aggressively (or risk losing their best customers). Pitted head to head in this manner against, larger, more powerful, better funded incumbents, startups tend to fail.

2. Target low performance or invisible markets. Rather than targeting better performance, disruption research finds far higher probabilities of survival for new entrants that start with lower performance, lower cost offerings. Instead of targeting the high-end (like the now defunct networking and storage firm Entrada Networks did the late 1990s), new entrants should target the low-end (like NetApp did during the same timeframe).

Alternatively, startups also tend to survive if they begin in entirely new, uncharted, invisible market segments. Rather than being lower cost and lower performance than the incumbents, they simply go where no incumbents exist. For example, Linux allowed new generations of less sophisticated developers with smaller budgets to enter the market for the first time and begin writing enterprise/HPC code. To some extent Linux did, in fact, compete with Unix and other proprietary tools. However the bulk of its growth didn’t come from direct Unix converts, but from the larger population of new developers that could finally enter the market due to Linux’s accessibility and convenience.

3. Don’t have vision. While it seems like every 3rd title in the airport bookstore touts the virtues of “visionary” leadership, a growing body of data-centric research is painting a very different picture of what kind of leader helps a startup survive. As it turns out, startups tend to do better without “O-Captain-my-Captain” leaders who guide their firms in one steadfast direction towards an unwavering future vision.
Instead, since the business of startups is highly iterative and uncertain (more is unknown than known) startups tend to be more successful with leaders who focus on learning quickly and making rapid, informed course corrections using real-world data. Apparently it’s less about vision and more about learning. Victory goes not to the proud, but to those who most quickly uncover and respond to the winning strategy… that is, before running out of money.

Summary

While it’s never been easy for startups to succeed in HPC (or any highly competitive industry for that matter), some bodies of research are beginning to make progress. It is possible to learn from those who have gone before and not every HPC startup has to make the same mistakes as its predecessors. By studying business more scientifically and empirically (rather than merely philosophically and subjectively) we can materially improve our odds of success; and that’s what high performance is really all about.

About the author: Thomas Thurston is President and Managing Director of Growth Science International.

Also posted in HPC | 4 Comments

New Site Visualizes Historical TOP500 Against Socio-Economic Trends

Now that the new TOP500 list is out, you might be wondering what it means in terms of the bigger picture and the global economy. But what if you could look at historic data from the TOP500 and match it against socio-economic factors such as FLOPS/capita and FLOPS/$GDP using motion charts? You might see trends that could lead to a whole new set of insights. Well, that’s exact what Berkeley’s Karl Fuerlinger has done for us HPC fans at http://top500minder.net.

I find this type of visualization is pretty well suited to interactively explore the dynamics of the HPC market. Additionally, with the recent rise of HPC in China I think it’s all the more important to look at the broader socio-economic environment of our field. Data from the 11/2011 list and the Chinese Tianhe-1A system are not included yet, but the page will be updated as soon as those results become available.

I caught up with Karl over email to find out more about the project.

insideHPC: This is an interesting site. Can you tell us a little about yourself and your day job?

Karl Fuerlinger: I’m a postdoctoral researcher at UC Berkeley and also work with people at the NERSC computing center. After a couple of years in the US I’ll me moving back to Germany to join the University of Munich and the Leibniz Supercomputing Centre in January. I’m interested in all aspects of parallel computing and work mostly on tools for performance monitoring and workload characterization.

insideHPC: What prompted you to create this site?

Karl Fuerlinger: I wanted to see what the Top500 data looks like when visualized using Gapminder-style motion charts for quite some time and finally got around doing it recently. I think the motion charts are a very intuitive technique to visualize progress over time and with the economic rise of developing countries its interesting to look at the effects it has on our field. All credit goes to the maintainers of the Top500 list and to the people who invented and implemented these nice visualization methods. I only put the two together.

insideHPC: Did you spot any surprising trends when you started to visualize this Top500 data?

Karl Fuerlinger: With the Top500 data itself I think it is interesting to see how quickly technologies and vendors come and go, with a few things such as IBM’s strong presence since 2000 that stay fairly constant. For FLOPS/capita I was hoping to see how smaller countries stack up against the dominant U.S. when you consider the country’s size. FLOPS/$GDP is interesting because someone’s got to pay for all the computing centers in the end. The orders of magnitude of these numbers are interesting too. We’re at about 60 MFLOPS per person and 1400 FLOPS per $GDP of aggregate performance in the Top500 in the U.S.

insideHPC: With the recent rise of HPC in China, why do you think it’s all the more important to look at the broader socio-economic environment of HPC?

Karl Fuerlinger: China and other emerging countries have enjoyed an amazing economic growth in the last couple of years at a time when many institutions in the western countries face cuts to education and research programs. I’m not an economist or social scientists, but these developments should be of interest to anyone engaged in education or R&D. The 2010 UNESCO science report just came out in early November and I think it clearly identifies to the growing role of knowledge for the global economy and we all know about the importance of HPC for scientific discovery. The report also shows that R&D spending as a percentage of GDP in emerging economies is up sharply over the last five years, while it stagnates or declines in the U.S. and Europe — something we should be wary about. In terms of FLOPS/$GDP Top500minder graphs show that China is on the trajectory to rapidly catching up with the U.S. and potentially overtaking it. This has happened only once before — in 2002 with Japan’s Earth Simulator.

insideHPC: Can we look forward to seeing an update when the next TOP500 list comes out in June 2011?

Karl Fuerlinger: I’ll definitely try to keep the site up to date and hopefully add some more external data sources to highlight some of the developments. Suggestions are always very welcome.

Also posted in Compute, Computing Research, Events, GPUs, HPC, HPC Hardware, SC10, SC10 Feature Stories, Visualization | Leave a comment

Mobile Version: Print ‘n Fly Guide to SC10 New Orleans

Now you can read our Print ‘n Fly Guide to SC10 New Orleans on your mobile device at this easy URL: http://bit.ly/printNflySC10.

We announced our 29-page entertainment guide for SC10 earlier this week, but PDFs can be hard to read on devices like the iPhone. So through the magic of WordPress, you should now be able to access the guide from this page once you get to SC10.

CONTENTS

Download the full magazine: Print ‘n Fly Guide to SC10 New Orleans (10 MB PDF)
Download the 1-pager: Pocket Guide to SC10 New Orleans (360 Kbyte PDF)

Also posted in Events, SC10 | Leave a comment


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