“The DS8880 All-Flash family is targeted at users that have experienced poor storage performance due to latency, low server utilization, high energy consumption, low system availability and high operating costs. These same users have been listening, learning and understand the data value proposition of being a cognitive business,” said Ed Walsh, general manager, IBM Storage and Software Defined Infrastructure. “In the coming year we expect an awakening by companies to the opportunity that cognitive applications, and hybrid cloud enablement, bring them in a data driven marketplace.”