Because HPC is barrier-pushing technology it’s understandable that HPC marketers often focus their messaging on speeds-and-feeds. But Mike Bernhardt, one of the most recognized names in supercomputing strategic marketing and communications, argues that an over-emphasis on this can be a big, if natural, mistake. Yes, speeds-and-feeds is important, but there are other critical aspects of corporate and product positioning that also need attention if organizations are to attract and retain not only customers but also employees, investors, business partners and the good opinion of government regulators, among other audiences.
Industry Vets Combine Forces to Launch HPC Marketing Powerhouse
June 18, 2016 by
Today insideHPC is pleased to share news about Xand McMahon a newly formed marketing agency focused on HPC and technical computing. “Xand McMahon is a joint venture between two familiar faces in the HPC community: Lara Kisielewska from Xand Marketing and Kim McMahon from McMahon Consulting. As kind of a one-stop shop, Xand McMahon provides a full range of strategic and tactical marketing services for companies seeking to capture market share in HPC and technical computing. Both women entered the HPC arena in 1999 and have worked with dozens of HPC firms to provide messaging and branding, go-to-market strategies, advertising, PR, social media, event production, road shows, trade show management, technical content, partner management, lead generation, and product launches.”
