Intel Responds. Vows To Rebuild Its Market Relations.

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An analyst friend of mine recently said, “When you are talking to someone at Intel, it’s always difficult to understand where that person really fits in the organization. Everyone says they “own” something – until it’s time to step up and be accountable.”

That’s a bit harsh, but understandable after last month’s community feedback that showed Intel very little mercy.

I’ve been a strategic marketing and communications consultant for more than 25 years, and I was surprised by the community reaction to Intel’s announcement of exascale leadership. It was clearly not something to be ignored. In fact, if I were the one advising Intel on how to handle this, I’d certainly tell them to meet it head on – admit your faults, clarify the misunderstandings, state the facts correctly, and convince the community through both words and actions that you are in fact taking this seriously and will put the steps in place to correct it moving forward.

That’s not what most people would expect from Intel –but that’s exactly what they did.

As you will see in our feature video interview, someone has stepped up to take responsibility and has vowed to get Intel reconnected with the HPC community. That someone is Raj Hazra.

Most of you probably don’t recognize his name. Three of my long time colleagues in HPC weren’t quite sure of the name – but thought it sounded familiar. Well, this might just be the start of fixing that situation as well.

Raj Hazra is the General Manager for Intel’s HPC group. He’s the guy.

In this exclusive interview, Hazra calmly discusses the recent issues raised by Intel’s announcement of exascale leadership and gives a thoughtful discussion on where some things got off track.

If you are part of the community who responded so negatively to Intel’s recent announcement, you really need to watch this video interview. It may just change your opinion about these guys.

It’s a long interview – but definitely worth watching. Get a group of colleagues together, maybe hold a brown bag lunch meeting – and take the time to watch the entire interview. I think you will find it enlightening – and even entertaining.


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