BOULDER, Colo., July 17, 2025 – Duda, a white label website building platform for agencies and SaaS companies, today revealed new AI capabilities empowering web professionals to create the next generation of web experiences. Duda Copilot, a Model Context Protocol (MCP) Server, AI-Powered Widget Builder, and the ability to create a site from a file will enable agencies and SaaS platforms to better serve their clients with high-performing websites at scale. Duda is the first platform to integrate llms.txt across all existing and future published websites, ensuring that its clients’ one million sites are fully optimized for both traditional search engines and emerging AI-driven search experiences.
In the era of AI, agencies must evolve from service providers to strategic partners who drive value through integrated digital marketing strategies and sophisticated, transactional websites. Over the past two years, Duda has been leading this transformation with a holistic approach to AI adoption. In 2023, it introduced powerful AI Assistant capabilities designed to accelerate time-consuming copy and SEO with AI tools that brought artificial intelligence directly into the editing experience and allowed agencies to optimize entire sites for SEO with one click.
In 2024, Duda expanded its possibilities, enabling designers to generate everything from individual sections to fully built websites in seconds. This year, Duda took a bold step beyond the editor, launching AI tools that streamline client onboarding and accelerate site creation from the very first interaction. Today, every second website being built on Duda uses AI to move faster, build smarter, and deliver more.
When building a website, 35% of Duda users begin with content in the form of a client brief or a complete copy document. Additionally, 65% of text edits are performed by copy-and-pasting content directly into the text widget. Duda’s File-to-Site feature reimagines both of these flows, helping agencies save time by eliminating repetitive copy-and-paste tasks and centralizing their process into one unified space. Designers can generate sites based on the exact copy contained within the document, or use AI to translate a client brief into a stunning, hyper-relevant website in seconds. They can drag-and-drop that text into the editor; streamlining the design process while maintaining complete control over the design.
AI-Powered Widget Builder
Even for seasoned coders, AI tools can dramatically speed up development, turning a design or idea into fully functional widget code using Duda’s JavaScript API. These AI models understand the full Duda documentation and can generate reusable, scalable widgets that are easy for site owners to use. Whether building a list with complex button actions or integrating external services like weather or stock data, AI helps both developers and non-developers build them faster and with fewer errors. Users can begin with a visual design and quickly bring it to life as a functional widget or simply describe the desired widget to the AI Assistant using natural language until the widget is built.
Model Context Protocol Server
Duda’s MCP server is a powerful new way to interact with sites using natural language and favored AI assistants, like Claude and Cursor. With MCP, users can securely perform real actions on their Duda account, such as adding clients, publishing blogs, generating new collections, and checking form submissions, all without ever leaving the chat. It is similar to giving AI a direct line to the website tools; safe, streamlined, and built for efficiency. MCP works like a universal connector between AI and digital tools, unlocking everything from real-time reporting to bulk blog publishing and multi-step automations. Whether managing one site or hundreds, this new protocol opens the door to faster workflows and smarter automation, all from a simple prompt.
Duda Copilot
Duda’s AI Copilot is a conversational assistant built right into the platform, designed to help web professionals work faster, smarter, and with less effort. It is context-aware and understands individual challenges of what the user is working on, and provides tailored guidance for a range of tasks; from creating sites and managing existing ones to updating content and helping with the everyday needs of scaling a business. Copilot can be accessed from the account or site dashboard through a simple chat interface. It’s designed to reduce repetitive tasks and busy work, freeing up the team to focus on strategy, creativity, and delivering top-tier results for clients.
Duda is adding llms.txt to all published and future websites on their platform, telling AI exactly what the website is about in a clean, structured language. Similar to robots,txt from the SEO era, it was developed for Large Language Models and references the actual content of the website rather than HTML. It includes the meta descriptions of each page, a list of live URLs such as blog posts and native store products & categories. Thanks to this feature, AI tools will be more likely to show a client’s business accurately, link to the site’s real content and represent the brand professionally.
“AI is rapidly reshaping how people discover, engage with, and build websites. At Duda, we see this not as disruption, but as a huge opportunity for web professionals,” said Itai Sadan, Co-founder and CEO of Duda, “And we’re excited to release AI tools that empower agencies and SaaS platforms to build smarter and faster, evolve alongside the web, and stay ahead of their clients’ needs.”
The new releases will be rolled out throughout July and August 2025.
