Octo. 21, 2025 — Gong will announce new product innovations at the Gong Celebrate conference, built to unify and orchestrate essential go-to-market workloads across the entire revenue organization. Built into the Gong Revenue AI Operating System, these capabilities are designed to help teams win more deals with greater intelligence, automation, and visibility.
The new products are designed to help teams orchestrate revenue growth and broader business success, and are built to help revenue teams:
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Doubled sales reps’ productivity
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Execute key sales motions – such as account handoffs – five times faster
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Make two times higher-quality decisions for leaders
For too long, revenue teams have operated within data silos and using disconnected tools, making it difficult to align strategy, execution, and measurement. To drive meaningful business outcomes, revenue teams – the heartbeat of any organization – need a single AI operating system that unifies data, workflows, and actions into a single platform that orchestrates the entire go-to-market (GTM) organization around what wins.
Gong Orchestrate is designed to close the gap between front-office strategy and front-line execution on revenue teams. This industry-first solution will enable teams to define, execute, and evaluate the effectiveness of GTM strategies all in one place. Companies have traditionally relied on sales reps to follow critical plays such as new business, cross-selling, onboarding, and more. However, this can create inconsistencies, costing time and sacrificing quality. By unifying these motions into a single solution, revenue organizations can centralize the strategic direction and tactical execution of their sales motions, creating better alignment and efficiency.
Orchestrate will work by:
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Guiding leaders to quickly and accurately define, create, and launch consistent sales plays for adoption across the organization
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Surfacing real-time guidance for sellers across the buying journey, allowing entire teams to execute more consistently
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Identifying and scaling winning strategies based on data that measures business impact
Transformative revenue orchestration relies on the foundational elements of intelligence, visibility, and automation to inform and optimize key processes. Gong is unveiling additional innovations in each of these areas.
To deliver end-to-end revenue orchestration, Gong is enhancing how companies understand and act on insights by introducing deeper understanding. Powered by the Gong Revenue Graph’s complete and dynamic map of customer interactions, new offerings include:
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Gong is expanding its popular AI Ask Anything agent, which has previously let users query calls, accounts, deals, and individual contacts, to now enable natural language questioning across their entire customer base. This will provide even more comprehensive insights to guide leaders making strategic business decisions.
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AI Deep Researcher agent. Extending beyond a simple chatbot interface, this agent features a multi-step analysis capability that handles complex business questions requiring in-depth explanations. In this way, AI Deep Researcher will deliver trustworthy insights based on real interactions.
Combined, these agents can deliver valuable insights that help teams drive greater organizational intelligence and success. For example, a sales leader can use the expanded AI Ask Anything feature to evaluate how new messaging is resonating with prospects, and then leverage AI Deep Researcher to report on its impact on win/loss metrics.
New automation capabilities from Gong are designed to enable greater collaboration between revenue teams and agents, helping streamline and speed the transition from strategy to execution. The new AI Data Extractor agent will automatically create fields within CRM and auto-populate them based on captured customer interactions, eliminating the need for sales reps to manually enter data. These fields can then be automatically brought into revenue workflows – and ultimately help scale growth.
The Gong Revenue Graph provides organizational-level visibility and flexibility to configure insights and reports in a way that is optimized for their business. For example:
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Configurable Forecast Boards will deliver increased flexibility and customizability for forecasting, directly pulling data from customer interactions.
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Account Boards will extend beyond sales reps to engage post-sales and account management teams with complete context, enabling them to manage renewals, expansions, and churn alongside the teams driving new business.
The new Gong Revenue AI Operating System represents the next evolution of go-to-market execution—a single, trusted AI system that unifies teams, workflows, and insights to drive consistent revenue growth. Gong Orchestrate and the new capabilities within the Revenue AI OS will be made available to customers over the coming months.
The introduction of MCP support by Gong—with critical integrations initially with Microsoft Dynamics 365, Salesforce Agentforce, and others —is a direct response to the industry challenge of AI fragmentation. The effectiveness of AI agents is inherently limited by their data access; if they are siloed in one application, they cannot orchestrate tasks or make decisions based on the complete customer journey.
Gong’s new MCP support enables two-way intelligence flow to unify the revenue stack. The MCP Gateway enhances Gong by seamlessly integrating external data and workflows from partners into internal features, such as AI Briefs and AI Ask Anything. Conversely, the MCP Server enables external AI agents – like those in Salesforce Agentforce or Microsoft Copilot – to query Gong directly, ensuring revenue teams can leverage Gong’s critical customer and deal intelligence wherever they work.
“With the new MCP support, customers will be able to leverage Gong’s data, insights, and AI agents directly within their existing revenue stack,” said Eran Aloni, EVP Product Strategy and Ecosystem, Gong. “This new AI interoperability ecosystem delivers the flexibility and added intelligence to help revenue teams orchestrate their mission-critical revenue motions in the way that is most compatible with their business.”
