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Interview: Adrian Cockcroft on What Matters for Startups

“Broadly speaking, Battery invests globally in cutting-edge, category-defining businesses in markets including enterprise IT, software and services, e-commerce, digital media and industrial technologies. And we invest at every stage of a company’s lifecycle from seed to buyout. From there, we are looking for big markets. Entrepreneurs who are building a great team and attacking a huge market opportunity are always of interest to us. We are also watching the tectonic shifts brought on by trends like cloud computing, big data and mobile, and working to identify the companies that are taking advantage of those trends to help define, or in many cases re-define, industries.”