Today Intel announced Baidu is architecting the in-memory database of its Feed Stream services to harness the high-capacity and high-performance capabilities of Intel Optane DC persistent memory. Paired with 2nd Gen Intel Xeon Scalable processors, building a new memory platform based on Intel Optane DC persistent memory allows Baidu to lower its total cost of ownership (TCO) while delivering more personalized search results to users. Intel and Baidu disclosed details of this deployment and other joint collaborations on Thursday at the 2019 Baidu ABC Summit in Beijing.