In this sponsored post, Joy King, VP, Vertica Product Management & Product Marketing, believes that we need to stop our fixation with “data in one place.” The days of the single data repository are behind us. If you try doing that, you’ll incur so much data management time and cost that you’ll squander the savings even before you even get to the analysis stage. To put it simply, the goal is to unify, analyze, and act, because predictive analytics and proactive action is the definition of business success.