Kristin Kolodge from J.D. Power and Associates gave this talk at the HPC User Forum in Detroit. “With the rapid emergence of new technology in the automotive industry, understanding driver behavior and preferences within the vehicle is more crucial than ever for automakers. For 50 years, J.D. Power has been providing rich automotive consumer insights. Now, J.D. Power will work with HARMAN to go beyond measuring consumer insights to help automakers around the world better measure and understand how their evolving products are satisfying customer needs.”