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84.51° is the data analytics powerhouse created by Kroger to process data from its customer loyalty program in order to create meaningful customer experiences and guide Kroger’s business decisions while keeping the customer at heart. Making sense of the immense volume of data from America’s largest grocer is no small feat. To accomplish its task, 84.51° has deployed cutting edge data science practices across its enterprise.
In a new white paper recently released, 84.51° explains how this innovative data science has become embedded- specifically in three of its missions: Customer Intelligence, Space Strategy and Supply Chain Optimization.
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