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Video Interview: GPUs Power Elemental Technologies

In this video, insideHPC Business Analyst Chris Kruell interviews Sam Blackman, CEO of Elemental Technologies.

Up here in Portland, Oregon, Elemental Technologies is one of the biggest success stories in recent memory. Using proprietary algorithms on off-the-shelf GPU hardware, the company enables broadcasters to rapidly encode their video streams for multiple types of platforms and mobile devices.

But GPUs are just part of the story. Today, Elemental announced that the company is extending its architecture to support high-speed video conversion on the 2nd Generation Intel Core processor family. Intel will demonstrate/demonstrated the capabilities of Elemental’s technology at the Consumer Electronics Show (CES) in Las Vegas during its press event streamed live from 10am – 11am at http://cnettv.cnet.com/live/.

With its new video-optimized integrated graphics architecture, Intel provides a platform that allows us to push the boundaries of our software,” said Sam Blackman, CEO and co-founder of Elemental Technologies. “Through this exciting relationship, Intel and Elemental are laying the foundation to continue delivering unprecedented video processing performance across Elemental’s industry-leading product suite.”

As anyone who works with video can tell you, encoding brings even the fastest processors to their knees. According to Elemental developers, Intel Sandy Bridge is “smoking hot” with the ability to encode a full-length HD feature film in as little as 10 minutes. And with the ability to deliver this kind of raw performance for its customers, I’d say Elemental Technologies is one to watch.

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