Exclusive access to an HPC community, not just “readers”
As the web’s only HPC site that posts “news with attitude”, insideHPC.com serves up hundreds of thousands of pageviews each month to a highly targeted, dedicated following of supercomputing and HPC professionals.
2011 insideHPC Reader Survey
In the this slidecast, insideHPC President Rich Brueckner interviews Media Strategist Mike Bernhardt about findings from the 2011 insideHPC Reader Survey. With these results, we are now more confident than ever that insideHPC is one of the best ways for you to reach the global community of HPC users. Download the PDF slides or the MP3 Podcast.
Not for every company
We aren’t just another “me too” HPC news site, and we aren’t interested in letting “me too” HPC companies reach our readers. But if your company is helping create the future of high performance and supercomputing, then get in touch with us about how we can connect you to the most dedicated audience of HPC professionals anywhere.
Own the view
With the exception of a single text ad on the homepage (see below), there are only 25 advertising slots available on insideHPC. Ads for the 25 slots are shown one at a time in rotation, and only one graphical ad is shown for each page viewed. When your ad comes up, it’s the only ad on that page, and graphical ads run on each and every page of the site. Buying a single slot on insideHPC.com gives you an exclusive ad on 4% of insideHPC’s pages for a whole month, and of course you can buy more than one slot to increase your exposure.
We are committed to expanding the HPC ecosystem, and that means offering affordable advertising alternatives to new companies as well as established, larger companies looking to complement a larger campaign. That is why we are offering text advertising slots that only run on the homepage, in addition to the graphical ads that appear on every page of the site. Text ads are limited to 100 visible characters, and only show on the home page between the first and second posts. insideHPC text ads are half the price of our graphical ads, and offer smaller companies exposure to our dedicated audience of HPC professionals. There are 25 text slots, and buying one of those slots gives you access to 4% of insideHPC’s homepage views each month.
An audience reach this targeted is hard to find
insideHPC’s readership has been steadily expanding as our followers throughout the global HPC community have pushed our monthly page view count to an impressive 900,000 impressions during slower months, to more than 1.5 million impressions during the most active months. With more than 60,000 unique visitors per month, and a pass-along readership rate that exceeds 5x, it’s easy to see why insideHPC has become the most popular site on the Internet for staying abreast of the latest news throughout the global high performance computing ecosystem.
Our audience includes supercomputing center managers and community leaders, senior corporate executives (CEO and top program managers), leaders of national federal programs, computational scientists, system administrators and architects, and the technical professionals in finance, business, science, and engineering who use high performance computing to advance their organization’s mission each day.
The twenty-five graphical ads available on insideHPC.com each month are in rotation across every page of the site. The ads are a maximum of 120 pixels wide by 400 pixels tall. Animation is just fine with us (gif or flash), with no limits on the number of times an animation loops, but we do ask that you keep it under 40 kB and 15 seconds.
The twenty-five text ads available on insideHPC.com each month are in rotation only on the homepage of the site, and are limited to 100 visible characters. This counts all displayed characters — including spaces — but doesn’t count the markup needed to hyperlink from the ad to your site.