HPE Adds Greenlake Cloud Services, Expands Ecosystem

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HPE has announced updates to its GreenLake cloud services and additional partnerships within the Greenlake ecosystem.

Updates include:

  • New HPE GreenLake cloud services for bare metal management and scalable, modular, entry point HPE GreenLake cloud services for virtual machines and containers specifically tailored for mid-market businesses.
  • New agreements with ALSO Group, Arrow, Ingram Micro Inc., Synnex, and Tech Data, and that place HPE GreenLake in their marketplaces, enabling organizations to directly access HPE GreenLake cloud services from their existing distributor relationships, and expanded colocation partnerships with CyrusOne and Equinix that greatly simplify the cloud experience for joint customers.
  • A new simplified billing experience on HPE GreenLake Central that enables partners to deliver a cloud experience to their customers faster and more seamlessly.
  • Enhanced features to the HPE GreenLake for Aruba partner program tailored to partners seeking to shift to an as-a-service selling model, while helping end customers achieve maximum return on networking investments.

In its announcement, HPE said organizations recognize that a one-size-fits-all approach through public cloud does not work for the majority of their applications and data, which must stay on-premises or at the edge, due to several factors, including cost, compliance, control, governance, latency and performance, security, and application entanglement.

HPE provides a unique approach to hybrid cloud through HPE GreenLake cloud services, which combines the agility and simplicity of the cloud with the governance and control of an on-premises environment. This strategy clearly resonates with the market, with 116% growth of HPE GreenLake partner-led orders in HPE Q1 2021. Now HPE partners of every category – including channel, colocation, distributor, independent software vendors, service providers, and systems integrators – have embraced HPE GreenLake as their platform of choice for delivering digital transformation for their clients.

“As the market leader in hybrid and on-premises cloud services, HPE continues to innovate to bring HPE GreenLake and the cloud experience to a broader set of customers for their digital transformation and modernization efforts – at the edge, colocation facility, or datacenter,” said Keith White, senior vice president and general manager, HPE GreenLake Cloud Services. “The HPE partner ecosystem plays a central role in our success, and partners of all types are embedding HPE GreenLake into their business models and offerings to deliver an agile as-a-service experience to their clients.  Together, we are disrupting the market by “bringing the cloud to you” for our clients, combining the simplicity and agility of the cloud with the flexibility and control of a hybrid environment.”

HPE continues to innovate and expand its portfolio of HPE GreenLake cloud services, including most recently the delivery of HPE GreenLake cloud services for High Performance Compute. Today, HPE unveiled three new modular HPE GreenLake cloud services that provide customers with low-cost, smaller entry points for infrastructure capacity, with an enhanced cloud feature set. Customers can start small and have the flexibility to scale out to meet future requirements. They can choose the deployment size, compute instance, or storage volume instances that best fit their needs, and scale incrementally – either in a modular way with compute and storage, or with multi-rack support.

HPE GreenLake cloud services for bare metal:  Allows customers to discover, provision and manage compute and storage resources in HPE GreenLake Central, to run workloads that can run directly on the server, or use VMs or containers in the mix that best fits their business. This provides customers with control, agility and a lower cost approach to build platforms are tailored to their performance, cost, and configuration requirements.

HPE GreenLake cloud services for virtual machines (VMs) with a robust set of choices: Customers can get started easily, and choose from various deployments, as well as compute and storage instance types sized for 100 VMs and up, in standardized blocks with 4, 8, 16, and 24 compute nodes. New to the VMs cloud service is the option to add backup as a service.

HPE GreenLake cloud services for containers: Using the same scalable building blocks like the HPE GreenLake cloud service for virtual machines, customers can now also get an easy entry point to HPE GreenLake cloud services for the HPE Ezmeral Container platform.

Distribution partners are a vital component of the HPE partner ecosystem and the HPE GreenLake Cloud Services business is rapidly growing through this segment. Today HPE builds on this momentum by offering HPE GreenLake directly in the cloud marketplaces of several distributors, including Ingram Micro Inc., Tech Data, Synnex, Arrow, and ALSO Group. Now more than 100,000 partners can leverage HPE GreenLake through distributors, to deliver a cloud experience directly to their customers, through simple quoting, ordering, and invoicing of HPE GreenLake at pre-configured and pre-priced offers.

For customers who prefer a colocation model, HPE GreenLake is deepening its partnerships with CyrusOne and Equinix. Joint customers can now run HPE GreenLake on CyrusOne or Equinix through one agreement and one invoice, greatly simplifying and accelerating the procurement process. HPE GreenLake is rapidly growing its network of colocation and service providers and recently announced a partnership with UK-based Interxion and with Beyond.pl, a leading service provider in Central Europe.

HPE has made important updates to HPE GreenLake Central to make it easier for channel partners to drive growth with as a service and expand their expertise to differentiate themselves in the market. The enhancements to HPE GreenLake Central aid partners in selling, billing and capacity planning. Together, these updates enable HPE and partners to deliver a seamless and simplified experience for customers.

Additionally, Aruba has introduced updates to its GreenLake for Aruba partner program, bringing its program into tighter alignment with the broader HPE program. Like the HPE program, the GreenLake for Aruba partner program offers a direct-to-VAR option, features higher rebate levels and provides partners an opportunity to generate incremental revenue over the life of the engagement. As an added benefit of the program, partners can now offer end customers a dedicated Aruba Customer Success Manager who will assist throughout the process to ensure a smooth and successful deployment.

With these innovative partner programs, HPE and Aruba are fully committed to enabling and supporting partners as they embrace the cloud and capitalize on emerging business opportunities made possible with an as-a-service business model.

HPE GreenLake Cloud Services provides customers with a powerful foundation to drive digital transformation through an elastic as-a-service platform that can run on premises, at the edge, or in a colocation facility. HPE GreenLake combines the simplicity and agility of the cloud with the governance, compliance, and visibility that comes with hybrid IT. HPE GreenLake offers a range of cloud services that accelerate innovation, including cloud services for compute, container management, data protection, HPC, machine learning operations, networking, SAP HANA, storage, VDI, and VMs. The HPE GreenLake Cloud Services business is rapidly growing with over $4.2 billion USD in total contract value and more than 830 partners selling HPE GreenLake.  Today, HPE GreenLake has more than 1000 enterprise customers across 50 countries in all industry sectors and sizes including Fortune 500 companies, government and public sector organizations, and small and midmarket enterprises.  For more information on HPE GreenLake, please visit: https://www.hpe.com/us/en/greenlake.html.

source: HPE