AWS Investing $100M in Generative AI Center

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Amazon Web Services today announced the AWS Generative AI Innovation Center, in which the company is investing $100 million to help customers build genAI solutions.

Customers will work with generative AI strategists, data scientists, engineers and solutions architects from AWS and the AWS Partner Network to select models, define paths to navigate technical or business challenges, develop proofs of concepts, and make plans for launching solutions at scale, AWS said in its announcement.

AWS will provide guidance on best practices for applying generative AI responsibly and optimizing machine learning operations to reduce costs, according to the company. Engagements will deliver strategy, tools and assistance for using AWS generative AI services, including Amazon CodeWhisperer, an AI-powered coding companion, and Amazon Bedrock, a managed service that makes foundational models (FMs) from AI21 Labs, Anthropic, and Stability AI, along with Amazon’s own family of FMs, Amazon Titan, accessible via an API

They can also train and run their models using high-performance infrastructure, including AWS Inferentia-powered Amazon EC2 Inf1 Instances, AWS Trainium-powered Amazon EC2 Trn1 Instances, and Amazon EC2 P5 instances powered by NVIDIA H100 Tensor Core GPUs. Additionally, customers can build, train, and deploy their own models with Amazon SageMaker or use Amazon SageMaker Jumpstart to deploy some of today’s most popular FMs, including Cohere’s large language models, Technology Innovation Institute’s Falcon 40B, and Hugging Face’s BLOOM.

Highspot, an AWS customer, is a sales-enablement platform that increases the productivity of sales teams. “Highspot is obsessive about helping our customers drive efficient growth by delivering capabilities that unlock new levels of sales productivity,” said Kurt Berglund, vice president of science at Highspot. “The potential generative AI brings is huge and at Highspot we’re leveraging it to transform sales enablement and continue leveling up the value we give our customers. The AWS Generative AI Innovation Center is providing us with novel solutions and creative guidance for some of the most complex challenges and opportunities involved in bringing generative AI workloads to life at scale.”

For nearly 50 years, Lonely Planet has been committed to helping people enjoy travel. “We are always looking for ways to tap into new technology and meet the demands of today’s travelers,” said Chris Whyde, senior vice president of Engineering & Data Science at Lonely Planet. “The AWS Generative AI Innovation Center, paired with expert-driven advice and Lonely Planet’s award-winning content, will enable us to provide more personalized travel recommendations, making travel more accessible for those around the world.”

Twilio is a customer engagement platform that combines a suite of digital communication channels with the customer data, designed to enable businesses to deliver personalized engagement to customers. “Our goal with Twilio CustomerAI is to empower businesses to leverage both generative and predictive intelligence capabilities that help them better understand and provide deeper value to their customers,” said Kathryn Murphy, senior vice president of product management at Twilio. “AWS and Twilio are longtime technology partners, and we’re proud to be jointly innovating on predictive AI, using Amazon SageMaker, and welcome future collaboration around generative AI. We look forward to seeing the impact of the Generative AI Innovation Center and its mission to nurture new ideas and capabilities in the AI space.”