In this special guest feature, Rosemary Dr Rosemary Francis from Ellexus describes why the customized nature of HPC is not a sustainable path forward for the next generation. “The downside is that many of our systems and tools are inaccessible to non-expert users. For example, deep learning is bringing more and more scientists closer towards HPC, but while they bring their knowledge, they also bring their high expectations for what they believe IT can do and not necessarily an understanding of how it works.”