“I think one of the things that resellers like about us is that we never take a reseller deal directly. As a channel-first company, we always drive as much business through channel as our customers allow,” said Philip Crocker, senior director of channel marketing and sales enablement at Panasas. “In addition, we have a high-quality yet low-certification entry cost to the program. We also allow 24 x 7 x 365 access to field sales engineers, are highly responsive to partners and have zero sales friction. Specifically, the Accelerate program is compensation-neutral for our sales representatives and distributors.”